*Originally published on Suite101.com in 2010; minor revisions made pertaining to Search Engine Optimization (SEO). The price of Enron stock amazingly rose during the dot com boom and bust. Journalist Bethany McLean helped discover Enron’s secret by asking ‘why?’. At the turn of the century, the stock market rose and fell amidst the dot com boom and bust. Technology firms rose to the forefront, only for an innumerous amount of firms to crash and burn. In the midst of this chaos was Enron. Interestingly enough, Enron was an energy company who did not fit the new age technology description. As a misfit at the top of corporate America, Enron’s questionable practices would reshape the business world and the accounting practices that come with it. Is Enron Overpriced? McLean curiously questioned Enron’s success in Fortune magazine in 2001. She spoke to Enron executives and market analysts to get a better picture of the company. From their feedback it was clear t