Earlier today, I read an article/presentation overview from 2006 entitled " How to Become a Thought Leader ". The site RainToday.com interviewed established blogger/businessowner and marketing/lead generation thought leader Brian Carroll. The article was great to read to learn more about how to establish oneself and one's organization amidst the realms of blogging, writing, and public speaking. An interesting point was raised about "branding" and "reputation". Nowadays, the terms "branding" and "reputation" typically get lumped together. The terms are often used synonymously in conversation. Yet, Carroll comments that branding is more focused on a consumer's feeling--which impacts short-term transactions--while reputation comes into play for more complex decisions and purchases. As such, reputation--which sounds less formal in business lingo--is more important than a brand name. When taking a look at the various aspec