In good times and in bad, it is always important to know one's craft. As a job applicant seeking employment or a professional seeking clients, knowledge and wisdom in one's field are critical to one's credibility and success. Yet, knowledge is not enough, nor is wisdom everything else. Over the past 10-15 years, the buzz has been about "networking"--i.e. "it's not 'what you know', it's 'who you know'." Communicating with numerous contacts opens up doors not seen by regular sight, as contacts can help a person uncover job and business opportunities. Plus, communicating with industry experts can help a person compensate for a lack of experience. With that said, 'what you know' and 'who you know' are clearly important. However, relying solely on 'what you know' and 'who you know' is not enough. In today's evolving economy, the business world is changing. Conventional knowledge sometimes ...