Happy Thanksgiving to you all! With the American celebration of the Thanksgiving holiday comes the American retail industry's biggest day of the year: Black Friday. In preparations for the big day, retailers have immersed consumers with multimedia communications, using online, print, and television advertisements to lure consumers to their stores.
While it is clear the concept of "sales" is present on Black Friday, oftentimes "sales" is overlooked outside of traditional business-to-consumer (B2C) and business-to-business (B2B) transactions. If a product or service is not being sold, it is regularly believed that "sales" is neither present nor needed. However, the opposite is true: "sales" is everywhere.
Workers apply for jobs. Managers give instructions to subordinates. Students write papers. Journalists write articles. Actors, musicians, and athletes perform. There are an innumerable amount of other examples. Regardless of the field or situation, whether a person is trying to communicate qualifications, instructions, ideas, or talents, the concept of "sales" is present.
A number of people feel very comfortable with telephone and face-to-face sales; they make a career of it. At the same time, a much larger number of people readily admit discomfort with traditional sales jobs. Yet, when these people go to work, go to their canvases, etc., they let their performance of their craft do the talking. Aware or not, they are selling their services and products.
When immersing oneself in Black Friday--or when ignoring the day altogether--remember that everyone sells something in his or her lifetime. Approaches may differ within and among industries, but the most successful people know that the concept of "sales" is present anytime they must communicate with, influence, or persuade others.
While it is clear the concept of "sales" is present on Black Friday, oftentimes "sales" is overlooked outside of traditional business-to-consumer (B2C) and business-to-business (B2B) transactions. If a product or service is not being sold, it is regularly believed that "sales" is neither present nor needed. However, the opposite is true: "sales" is everywhere.
Workers apply for jobs. Managers give instructions to subordinates. Students write papers. Journalists write articles. Actors, musicians, and athletes perform. There are an innumerable amount of other examples. Regardless of the field or situation, whether a person is trying to communicate qualifications, instructions, ideas, or talents, the concept of "sales" is present.
A number of people feel very comfortable with telephone and face-to-face sales; they make a career of it. At the same time, a much larger number of people readily admit discomfort with traditional sales jobs. Yet, when these people go to work, go to their canvases, etc., they let their performance of their craft do the talking. Aware or not, they are selling their services and products.
When immersing oneself in Black Friday--or when ignoring the day altogether--remember that everyone sells something in his or her lifetime. Approaches may differ within and among industries, but the most successful people know that the concept of "sales" is present anytime they must communicate with, influence, or persuade others.